As the world moved away from tailor-made pieces to ready-to-wear fashion, Sportmax was launched in the heart of Northern Italy in 1969 with its first fully coordinated wardrobe. Taking an innovative approach to fashion, Sportmax has evolved over the years with cutting edge materials and technologies that break convention. Still mindful of their rich Italian heritage, Sportmax clothing is continually defined by innovation that is combined with their unmistakable striking style. Sportmax dresses, tops, trousers and shirts all come in their trademark mix of colours and prints for a truly standout look.
As the world moved away from tailor-made pieces to ready-to-wear fashion, Sportmax was launched in the heart of Northern Italy in 1969 with its first fully coordinated wardrobe. Taking an innovative approach to fashion, Sportmax has evolved over the years with cutting edge materials and technologies that break convention. Still mindful of their rich Italian heritage, Sportmax clothing is continually defined by innovation that is combined with their unmistakable striking style. Sportmax dresses, tops, trousers and shirts all come in their trademark mix of colours and prints for a truly standout look.
